'Watch the Throne' (Roc-a-Fella/Roc Nation/Def Jam) is one of the first major hip-hop releases in years to avoid significant prerelease leaks--something that seemed virtually unavoidable in the digital age. [...] Jay-Z and West implemented an Internet-free recording space. While travel schedules had reduced much of the creation of 'My Beautiful Dark Twisted Fantasy' to a series of emailed session tracks, Watch the Throne was recorded in-person in makeshift setups. Tracks were saved directly to password-protected external hard drives that remained locked in Goldstein's Pelican briefcase. At no point during the album's creation did works-in-progress reside on laptop hard drives. [...] Outside producers for the project, such as Q-Tip, the RZA, the Neptunes, Swizz Beatz, Hit-Boy and No I.D., were asked to appear in person to preview and submit potential beats. Email wasn't an option to send mixes; when West wanted to hear a track, he would demand that producers travel to his location to work on a track."On the other hand, it worked. It was quite nice to hear a big new album all at once and recognize only the single.
15 August 2011
No, seriously, watch the throne.
OK, I think this is funny: