Bad news, folks.
When the economic crunch hits, hard choices must be made. And if you're a manufacturer, this usually means a choice between raising prices or reducing quality. I am sad to say that Hershey's appears to be choosing to forgo quality.
“Products such as Whatchamacallit, Milk Duds, Mr. Goodbar and Krackel no longer have milk chocolate coatings, and Hershey’s Kissables are now labeled ‘chocolate candy’ instead of ‘milk chocolate.’
“What’s going on here? On Friday, TODAY consumer correspondent Janice Lieberman reported that Hershey’s has switched to less expensive ingredients in several of its products. In particular, cocoa butter — the ingredient famous for giving chocolate its creamy, melt-in-your-mouth texture — has been replaced with vegetable oil.
“The removal of cocoa butter violates the U.S. Food and Drug Administration’s definition of milk chocolate, so subtle changes have appeared on the labels of the Hershey’s products with altered recipes. Products once labeled ‘milk chocolate’ now say ‘chocolate candy,’ ‘made with chocolate’ or ‘chocolatey.’”
Found it here, full story here, more information here, and more information than you require here.
EDIT: The title of this post probably should have been “Economic ‘Crunch.’”